“New Zealand has a heritage of grass-fed dairy, different nutritionally to grain-fed dairy. “We rely on high quality New Zealand whey protein, which has a number of advantages,” said Coates, who hails from New Zealand.
With the abundance of protein products on the market, Coates said that the Kiwi quality of milk is what makes Kura stand out. As the year progressed, the product became available in more mainstream and traditional channels, such as The Vitamin Shoppe, which started stocking Kura in 700 of its stores this month. The brand Kura itself is based in California and produced in Arizona, which launched in early 2015, initially selling in Sprouts Farmers Market locations, select Whole Foods, and on. Kura is the first, and as of now the only, product of Auckland-based WhiteCloud Dairy Innovation. So we wanted to bring to the family, to the breakfast table.” ”Fourteen grams of protein, that’s typically more common with a sports nutrition product. “We believe protein isn’t just for sports people, but also for families-children and older people,” Bridget Coates, the founder and director of protein powder company Kura, told NutraIngredients-USA. Protein’s mainstream popularity is showing no sign of declining in the near future, and protein powder manufacturers are starting to market them to a broader audience, beyond the athletes and bodybuilders once regarded as the poster children of protein powder users.
NEW ZEALAND PROTEIN POWDER BRANDS SKIN
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